Tata Bluescope Steel is an equal joint venture between Tata Steel and Bluescope Steel, Australia. The company offers premium steel roof and wall profiles for residential, commercial, and industrial applications. DURASHINE is the flagship retail brand of Tata Bluescope Steel, which offers color-coated profile sheets in form of roof and wall solutions. Launched in the year 2008, the brand has won several awards and is the most preferred choice in this segment. Recently DURASHINE has been recognized as "Asia's Most Trusted Brand for Best Colour Coated Steel Sheet Category by International Brand Consulting Corporation, USA".